Instagram Influencer | D.I.T.R.O

Sam Mendoza combined her love of streetwear fashion and graphic design to create her brand, Diamornds in the Rough Originals (D.I.T.R.O)Since founding D.I.T.R.O, Mendoza has strived to raise awareness for charitable causes and reminding everyone that they are worthy of love, hope, support and the right to pursue their passions in life.

What inspired you to take over the lifeincalgary Instagram account?
I will be two years Calgarian in September and if anything, this opportunity has encouraged me to find my own “Diamonds In The Rough” and get inspired to explore the city I now call home.

Where did you come from and what attracted you to the city?
I moved to Calgary from Vancouver where I lived for a decade. What attracted me to Calgary was not only a job opportunity but also to be closer to my family who live in the small Alberta town of Ponoka, Alberta, where I was born and raised.

What do you do in your spare time? Favourite Calgary past-time or activity?
I love exploring the city. Whether it’s just walking around my neighbourhood of Inglewood, checking out a new restaurant or pub with friends, or visiting art galleries, there are so many things to see and do in this city.

Where is your favorite place to eat or visit in Calgary?
I love Ten Foot Henry

What is a fun fact people wouldn’t know about you?
While living in Perth, Australia, I worked as an ocularist assistant at my uncle’s Artificial Eye Clinic and learned how to hand make prosthetic eyes.

Any tips or advice for Calgary newcomers or those considering a move to Calgary?
Get out and explore your own back yard.

What do you tell your friends and family from other cities about life in Calgary?
There is a sense of community, an emerging entrepreneurial spirit that is passionate and supportive. There are always amazing things to see and do and you’ll meet incredible people along the way.

Where do you take friends and family when they visit?
Coffee at Rosso Coffee Roasters (Ramsay Location), Ten Foot Henry or Una Pizza for eats, Cold Garden or Highline Brewery for beers, visit the Simmons Building and have a stroll on the river walk.

What do you think is the biggest surprise about Calgary for anyone who isn’t familiar with the city?
The emerging entrepreneurial community.

How has the city influenced who you are or your organization?
If anything Calgary has inspired me. Being an entrepreneur, it is amazing how much community support you receive from the people of Calgary as well as fellow entrepreneurs


**All photos were taken by @ditroriginals during their take over of @lifeincalgary.
Want to become an Instagram Influnecer and contribute to lifeincalgary? Email [email protected]

There is a sense of community, an emerging entrepreneurial spirit that is passionate and supportive. 

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