Enbridge, proud to bring you energy

Enbridge emphasizes that they are proud to bring energy to “you” in order to fuel the activities that you enjoy doing.

In efforts to personalize energy use and change industry perceptions, Enbridge Inc. created a campaign called Life Takes Energy. The approach of the campaign is to understand that energy use is essential in everyday life. Enbridge emphasizes that they are proud to bring energy to “you” in order to fuel the activities that you enjoy doing and improve your quality of life.

Enbridge introduces a series of videos that connect viewers to the ways energy drives the economy. Each video takes a personable approach by saying, “We didn’t… but we did…”. "We don’t cook your holiday dinners or drive the kids to skating practice, but we do help provide the energy that makes all these things possible."

Enbridge's new campaign is a unique and bold direction that introduces the importance of energy in our lives.  Life takes energy.

We don’t cook your holiday dinners or drive the kids to skating practice, but we do help provide the energy that makes all these things possible.

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